Celeste Barclay


 𝘖𝘧𝘧𝘪𝘤𝘪𝘢𝘭 𝘞𝘦𝘣𝘴𝘪𝘵𝘦 𝘰𝘧 𝘈𝘶𝘵𝘩𝘰𝘳 

𝓒𝓮𝓵𝓮𝓼𝓽𝓮 𝓑𝓪𝓻𝓬𝓵𝓪𝔂

𝙷𝚒𝚜𝚝𝚘𝚛𝚒𝚌𝚊𝚕 𝚁𝚘𝚖𝚊𝚗𝚌𝚎 𝙽𝚘𝚟𝚎𝚕𝚒𝚜𝚝 𝚠𝚒𝚝𝚑 𝚊 𝚙𝚊𝚜𝚜𝚒𝚘𝚗 𝚏𝚘𝚛
𝚂𝚝𝚛𝚘𝚗𝚐 𝚊𝚗𝚍 𝙵𝚊𝚒𝚝𝚑𝚏𝚞𝚕 𝙷𝚎𝚛𝚘𝚎𝚜
𝙸𝚗𝚍𝚎𝚙𝚎𝚗𝚍𝚎𝚗𝚝 𝚊𝚗𝚍 𝚂𝚙𝚞𝚗𝚔𝚢 𝙷𝚎𝚛𝚘𝚒𝚗𝚎𝚜

July 31, 2018

How Long Do You Keep Your Book Publicity Going? (Part 1)

Hello Reader,

This is a tough question to answer.  How long do you keep your book publicity going?  I suppose the first question to answer is: what type of publicity do you use?  If you check back on a couple of my previous posts, including the one that I wrote most recently ("Marketing your own Books and Ebooks"), I have a few suggestions on ways to market your book.

Among the most popular seem to be blog tours, tweet blasts, email blasts, and REVIEWS, REVIEWS, and some more REVIEWS.

But the reality is that this can get expensive fast.  Even buying product sponsor ads can add up quickly if you have a low conversion rate, meaning plenty of people click your ad, but not as many actually buy your book.  This means that your Cost Per Click (CPC) outweighs your Estimated Total Sales.  If you're Actual Cost of Sales (ACoS) is greater than 100% that means you're spending more on ads than you're making.  In other words, you're in the red.  Now, this can fluctuate, but if you see a a steady pattern of being in the red, you need to reevaluate some factors:

your ad, your cover, your book description, and your book content
Vague, isn't it?

Before you launch yourself into a social media blitz...

You must have a clear vision of how you want to position yourself in the market.  Before you seek help from a professional or even go it alone, you need to see the bigger picture of how you, the author, want to be presented on your book jacket, your bio, social media and website, and your press releases.

Before you spend more on ads, consider your book's first impression.

You have a limited amount of space within your ad, so make sure you maximize what you have to say to draw a potential reader to the "Look Inside" or to directly purchase/download your book.
Not to beat a dead horse, but what is the quality of your book cover?  I am rapidly learning how much value really should be placed on this aspect.  I already know that I will need to take a different approach to this.  My understanding of how this market works grows daily, and I find that my thoughts and plans are evolving even from just a week ago.

Do not for a moment underestimate the necessity of a strong book description.  This is often written well after you've finished writing your book.  This is a first impression for your book.  Does it shake your hand with confidence, or is it more like a loose, floppy hand?  My advice in this area, if you don't have access to someone who writes copy for a living, is to read several descriptions of your favorite books.  Look for trends in their descriptions, such as, common thoughts, recurring words, and the emotions they trigger.  Just as importantly, look at books that you decided not to read because the description just didn't convince you.  Evaluate whether it was the way the description was written or was it really just the story that didn't grab you.  Basically, see what you want to emulate and see what you want to avoid.

Finally, if someone uses the "Look Inside" and sees writing that is not well developed or riddled with errors, then your content may be the problem.  That's an entirely separate post for another day.  Suffice it to say, you may have a bigger project on your hands.

Are you seeing a pattern in my message?  What is the big picture?  Before you start, you must have a strategy.

July 27, 2018

Marketing You Own Books and EBooks: Why Getting Advice Beats Going It Alone

Hello Reader,
According to my parents, I was a late talker (you wouldn't know that now) and didn't start speaking in really complete sentences until I was about two and a half.  However...apparently, my first full phrase was "me do it myself."  If you know me, this would not be a surprise in the least.  I'm still reluctant to ask for help and more often than not would prefer to do things on my own---that way I can do it my way.  However, that can be self defeating in the end.

Last night, for example, I spent an inordinate amount of time trying to fix a few things on the layout of this site.  I have no formal education or training in HTML but have done some website design before by working with templates.  I have learned just enough HTML to be dangerous, or more realistically, frustrated.  When I am able to get the code to do what I want, it feels like a major sense of accomplishment.  My logical mind loves being able to solve how to make the code do what I envision.  Perhaps this would be nothing special to someone who actually knows how to code, but for me, I feel like shouting out my success.  This was something little.  Something that could easily be reset.  Something I could do on my own.

What I am learning that I can't do on my own is the marketing of my books.  In theory, I can.  I can take all the advised steps:

1. Design or have made a good book cover.
2. Make sure your content is strong and well edited.
3. Get on social media.
4. Reach out to bloggers for book reviews.
5 Etc, etc, etc.

But this doesn't really guarantee success in a highly competitive market.  If you want to compete, then you have to play like the winners.  This takes a strategy, and I think I've found one..